Asseta AI has raised $4.2m in seed funding, co-led by Nyca Partners and Motive Partners, to keep building its multi-entity accounting and financial operations platform for family offices. The company says it now supports $10bn+ in assets, tapping into a very real problem: accounting is still one of the messiest, most painful parts of running a complex family office. Read more about this round and Asseta’s story in Modus.
FOTechHub take:
That pain was hard to ignore at our annual conference, where modern general ledgers were among the most in-demand demo areas for family office attendees. Investor attention to the space was also evident, with Motive Partners and others weighing in on where capital is being deployed across family office tech (catch up here).